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Chapter 13. Delivering and Distributing Core Products and Extensions

Choose any sports facility you attended. -basketball

Provide the name/location of the facility. 

Analyze the facility in terms of its accessibility, flow, drawing radius, parking, aesthetics, staffing, security, surroundings, design and layout, and amenities. 

How would you improve these areas?

Chapter 14. Legal Aspects of Sport Marketing

Watch or attend a major sporting event and identify all aspects of the event that could be protected using the various intellectual property laws discussed in this chapter.

How would you use these laws to create a comprehensive plan for protecting the event’s intellectual property?

Chapter 14. Legal Aspects of Sport Marketing

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How have the ADA and Title IX legislative acts influenced the sport industry? 

Provide specific examples.

Chapter 15. Putting It All Together

In your estimation, does one of the five Ps have a greater cross-effect than the others?

Find examples to defend your position. 

Chapter 16. The Shape of Things to Come

Provide your opinions how sport marketing can help an organization and where you see sport marketing in the next five or so years.