Writing Homework Help
CCF Branded Product Branding Strategy and Product Life Cycle Essay
Think about a branded product (e.g., Ivory soap, Crayola crayons, Chiquita bananas, Tide Detergent). Now, think of a branded product (choose any not listed above) and research the brand and analyze how the company has managed the brand’s product life cycle (PLC) over the years.
What type of strategy are they using?
Do you think that the other products described by other students will be successful long term? Explain why or why not.
Include theory based upon product and branding strategy. Academic journals and peer reviewed articles should be included in your discussions.
Book Provided. Mainly Chapter 12. From Page 348 to around page 359.
Articles available.
Rink, D. R., & Fox, H. W. (2003). Using the product life cycle concept to formulate actionable purchasing strategies. Singapore Management Review, 25(2), 73. https://www.proquest.com/scholarly-journals/using-product-life-cycle-concept-formulate/docview/226851404/se-2?accountid=35796
- Clancy, K. J., & Krieg, P. C. (2004). Product Life Cycle: A Dangerous Idea. Brandweek, 45(9), 26. https://www.proquest.com/trade-journals/product-life-cycle-dangerous-idea/docview/218096766/se-2?accountid=35796
- Miller, O. (2001, 03). The product life cycle & the marketing mix. Credit Management, , 36-37. https://www.proquest.com/magazines/product-life-cycle-amp-marketing-mix/docview/228337739/se-2?accountid=35796
- Almor, T., Hashai, N., & Hirsch, S. (2006). The Product Cycle Revisited: Knowledge Intensity and Firm Internationalization. Management International Review, 46(5), 507-528. https://www.proquest.com/scholarly-journals/product-cycle-revisited-knowledge-intensity-firm/docview/202732913/se-2?accountid=35796
- Mullor-Sebastian, A. (1983). The product life cycle theory: Empirical evidence. Journal of International Business Studies (Pre-1986), 14(000003), 95. https://www.proquest.com/scholarly-journals/product-life-cycle-theory-empirical-evidence/docview/197409452/se-2?accountid=35796
- Gherasim, A. (2011). Product Life Cycle Approach. Economy Transdisciplinarity Cognition, 15(2), 158-167. https://www.proquest.com/scholarly-journals/product-life-cycle-approach/docview/1115595419/se-2?accountid=35796
