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New York State University Role of Social Media in Product Promotion Discussion
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Choose a social media platform that best fits your message—you can use any social media channel presented in this module.
- In a 1 page, explain/analyze why this social media channel is the right one for the message (this could focus on why the other options are not good).
- Explain how you would measure whether the message was successful (because what is the point if it isn’t successful?).
- In your paper, you should also describe how a successful business message presented on social media can impact customer loyalty, ensure customer retention, and expand publicity.
