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University of the Cumberlands Walmart Case Brief
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Assignment Content
- Write a brief assessment of the Walmart case. Address four questions based on Walmart’s business-level strategy:
- How well is Walmart performing? To what extent is its performance attributable to industry attractiveness and to what extent is it attributable to competitive advantage?
- In which of Walmart’s principal functions and activities (namely: purchasing, distribution and warehousing, instore operations, marketing, IT, HRM, and organization and management systems/style) do its main competitive advantages lie? Identify the distinctive resources and capabilities in each of these functions and activities.
- To what extent is Walmart’s competitive advantage sustainable? Why have other retailers had limited success in imitating Walmart’s strategy and duplicating its competitive advantage?
- What challenges does Walmart currently face? What measures does it need to take to sustain its recent performance and defend against competitive (and other) threats?
