Writing Homework Help
University of Michigan Canadas Fast Food Industry Report
Total word count for this paper is: 4900 words. Need 15 full pages paper.
For an industry of their choice, students will analyze the industry based on the following items. The choice of industry must be approved by the instructor.
o Internal Rivalry within the industry
o Potential Entrants into the industry
o Suppliers’ Market Power
o Buyers’ Market Power
o Substitutes and Complements
The format of the research paper is consultant’s report. All reference must be cited. An executive summary must be included in the paper.
Selected industry:
Fast food industry
Reasons for choice:
With the current economic development, international fast food brands represented by McDonald’s and KFC are expanding rapidly. However, the fast food industry is currently more competitive, and food safety issues appear from time to time. The current development status of the fast food industry and the future development trend of the fast food industry deserve our attention.
writing mindset:
Based on the Porter Five Forces model, this report analyzes the competitive landscape of the fast food industry from the following aspects of the fast food industry:
1. Overview of the fast food industry
Including industry profile, development speed, industry leading companies, etc.
2. Internal Rivalry within the industry
3. Potential Entrants into the industry
4.Suppliers’ Market Power
5.Buyers’ Market Power
6.Substitutes and Complements
7. Key factors of competition in the fast food industry
8. The future development prospects of the fast food industry
