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Auburn University Montgomery Columbia Sportswear Company SWOT Analysis
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1) Make a comprehensive SWOT analysis for Columbia sportswear company. Provide at least 4 major items in each of the four categories. Remember that S and W focus on internal factors whereas O and T focus on external factors.
2) Based on the SWOT analysis, and following the instructions in the video, you need to discuss what possible actions the firm can take. List at least 2 actions in each combination of the strength, weaknesses, opportunities, and threats.
