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BMW Repositioned the Mini Brand at Effectiveness Measure Discussion
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I’m working on a case studies discussion question and need support to help me learn.
1. To what extent has BMW repositioned the Mini?
2. Discuss the differences between product innovation and service innovation.
3. Discuss how some new services have created new business models.
4. Explain why consumer market testing might not always be beneficial.
5. Discuss the dilemma faced by all firms of trying to listen to customers’ needs and wants and, yet, also trying to develop new products for those customers that they do not yet serve.
6. Discuss the many reasons why so many new products fail. Are there additional reasons?
