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University of South Florida Marketing Strategies and Plan Questions
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Question 1:
Using the approved company and product/service, you will answer the following questions: COMPANY NAME: KEMPER INSURANCE
- Who are the competitors in this space?
- What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
- What gap will you fill by offering your redefined or new product or service?
Paper length should be 3 to 4 pages in length using APA formatting and should include a cover page and reference page which are not included in the page count.
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QUESTION 2:Using the approved company and product/service, you will answer the following questions:
- Who is your target audience?
- What is their age demographic?
- What is their average socioeconomic status
- What are the traits and characteristics of your target audience?
- Where does your target audience go to get their information about products or services?
- Why is it important to survey your target audience about their personal and buying characteristics?
How has the company needed to shift in reaching their target audience in light of the pandemic?
