Business 330-Principles of Marketing-Capstone Marketing Plan

Business 330-Principles of Marketing-Capstone Marketing Plan.

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.

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Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.

I have included links to sources in the attachment as well as 2 scholarly sources. One has to be used in the paper. 

Business 330-Principles of Marketing-Capstone Marketing Plan