Marketing plan for your projected hospitality business-IKEA

Marketing plan for your projected hospitality business-IKEA.

This is my business course, and I am in healthcare administration and management.  If you are an HCA student, you will develop a marketing plan to promote two new service lines to two diverse target audiences in your community. The company I choose is IKEA, so I need a Marketing Plan for your projected hospitality business.  This will include two service lines.

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There are two parts to this assignment.  Please see below:

Create a new product or service for the company.

Brainstorm and then create a new product or service for the company you have chosen for your final project. (Remember, students are to use the same company for the entire class assignments.)

Adapt a marketing campaign for a specific country.

Explore a country in which you would like to move into. Understand the culture, customer needs, and other related information. Then decide how you would market your new product/service in that country.  Research any current marketing efforts that have taken place. Either adapt a current campaign or design a new marketing campaign for that country.  

Upload your plan below.

 

Marketing plan for your projected hospitality business-IKEA